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Apparently Erno gained inspiration from smooth pebbles on the shores of the Danube - this introduced the idea of cylindrical shapes and axes into the cube (take one apart to see this in action). Finally the proto-types were created and it became an obsession with Rubik's students and colleagues.At the time, Hungary was still deeply communist and it took around three years for the cubes to start appearing in Hungarian toy stores. Finally in early 78, people were starting to play with this strange toy. The cube started to spread after visiting German Dr Tibor Laczi 'discovered' the cube, and took it to the 1979 Nurenberg toy show. There was apparently little interest (this point makes you wonder how many people were kicking themselves years later). However, Tom Kremer of Seven Towns took up the challenge but even with years of experience as a toy developer and producer, he found it very tough to find anyone to assist with marketing and distribution. Finally, The Ideal Toy company came on board. Interestingly, it was a mathematician who bought the cube the first significant public attention outside of Hungary. David Singmaster found the mathematics of the cube to be engrossing. This lead to an article and front cover picture of Rubik's cube appearing on Scientific American in 1979.
The craze beginsBy 1980, the cube had started to take off - largely due to Erno's appearances at toy fairs. Some supply problems caused a shortage. Despite an initial order of 1 million, it was apparent this was not enough. Demand in 1981 had exceeded capacity. The Rubik's cube craze was off and running. In 1982, it earned a listing in the Oxford Dictionary and over 50 books were offering solutions. It is estimated that over 100 million cubes were sold by the end of 1982. The exact number was hard to determine because of mass piracy. Cheap imitations of Rubik's cube flooded the market and with the 'original' cube in short supply, pirates were having a field day. This was probably fuelled by the fact that the cube was only patented in Hungary. Few people were aware of other legal protections, so it was incorrectly assumed that the cube was available to anyone. Pirated cubes appeared in all shapes and sizes - from just one centimetre across and hanging off a chain (there was also a legal version of this too), to cylinders and shaved corners to give the appearance of 16 sides. There was a legitimate legal defence to the lack of patents, but it probably came too late. Erno had copyright over the cube - it was created as a one-off object with artistic merit. Hence, standard copyright laws apply to the object or images of it (the images on this page appear with permission).Then, in true 80s style, the Rubik's cube fad crashed and burned. By 1983, cubes had ceased production. Few people had an interest in the toy and almost every home had one (mostly in bits). The Ideal Toy company was bought by CBS who then sold the Rubik's cube rights to Seven Towns. In 1991 the cube began a modest come back but it wasn't until the late 90s that the cube staged a modest return. Despite a higher world population and greater affluence, the cube only manages sales in the vicinity of half a million a year. Happy 25th birthday - or is it? Interestingly, the Rubiks Cube has marketed as having it's 25th anniversay in 2006. From the above, it is clear that this is an arbritary date that conicides with the peak of the craze rather than it's first invention (1974) or production (1977). Where to buy the Rubik's Cube Typically the cubes sell for about $US10 in selected toy stores around the world. You can get one here. Cheating See these instructions for how to take apart a Rubik's cube. Solving the Rubik's Cube If you are trying to solve the Rubik's Cube, then here are some tips to help you get there. If they are not enough, we show you ways to locate a solution You are here: Rubik's cube (Rubix cube, Rubick's cube) - history, solution and where to buy one. Rubik's Cube(R) images in this article are used by permission, Seven Towns Ltd. |